Women love high heel shoes but don't love the way they feel

Our mission is to create sexy high heels that feel great to wear

Value of the female executive team

Women are the most powerful buying audience in the world yet most women's products are designed and developed by men who don't wear or use the products they make.

This paradox has created a wide opportunity for innovation and improvement in this market.

Our all female executive team is focused on identifying key opportunities and optimizing the integration of fashion and technology.

Photograph of Dolly Singh

Dolly Singh

Founder and CEO

  • Head of Talent Oculus

    Helped grow Oculus VR from 30 to 150+, in under 18 months, through a 16M Series A, $75M Series B and $2.5B acquisition by Facebook

  • Head of Talent Acquisition SpaceX

    Grew company from ~250 to ~3700 over 5 years; responsible for talent across all locations and functions (software, avionics, structures, propulsion, systems, manufacturing, IT, executive, operations)

  • BA Psychology University of California, Los Angeles

  • Core Competency

    Building wicked-smart, diverse, high performing teams

Photograph of Amanda Parkes

Dr. Amanda Parkes

Chief Technology Officer

  • Chief of Technology & Research Manufacture New York

    Named to the 2014 BoF 500 People Shaping the Global Fashion Industry

  • Adjunct Professor Columbia University Department of Architecture

    Teach topics ranging from decentralized and parasitic energy systems to body augmentation

  • PhD Tangible Media, MS Media Arts Massachusetts Institute of Technology (MIT)

  • BS Mechanical Engineering and Product Design
    BA Art History Stanford University

  • Core Competency

    Finding the optimal fusion between fashion, art, technology, architecture and design

Photograph of Lisa Bruckner

Lisa Bruckner

Chief Operating Officer

  • Chief Operating Officer Concentric Sky

    Award winning custom software design and development firm

  • Founder and CEO Hendricks Park

    Luxury clothing service for men

  • Founding Team Member Trunk Club

    Personal styling service for men, acquired by Nordstrom for $350M

  • BS Psychology University of Oregon

  • Core Competency

    Managing all the moving parts into a fine tuned machine for operational efficiency and top quality team and customer satisfaction

Join the Mission

Our first of its kind shoe design will be
a limited edition release by reservation only

Request an invitation to learn more